Phoenix Leeds
A redefined identity driven by the raw energy of the court.
Given my passion for basketball, rebranding Phoenix Leeds felt like a natural fit. When thinking about basketball branding, many people immediately envision the busy, nostalgic designs of the 90s. However, I aimed for the exact opposite. This minimal, anti-design approach creates a raw, compelling identity that positions Phoenix Leeds as a trailblazer in the league.
ROLE:
Concept +
Art Direction +
Design
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