Logo Hack

Exposing hidden wages through iconic logos.

Cheap clothing comes at a cost. A lot of clothes we wear are made by people who have to work in sweatshops under poor conditions, making as little as 10 cents per hour. I researched the hourly wages for sweatshop workers at well-known stores and altered their logos to reflect those wages.

ROLE:
Concept +
Art Direction +
Design

PRESS:
Lürzer's Archive +
Ad Ruby

 

logohack_situ2
Logo-Hack_macys
Logo-GAP

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