Bring Your Stereotype To Work

Reframing ‘feminine’ traits as powerful leadership qualities.

Created for International Women’s Day by Omniwomen UK + Allies, the Bring Your Stereotype to Work campaign challenges outdated workplace norms by celebrating qualities often undervalued in professional settings. It highlights the power of empathy, vulnerability, kindness, and generosity—traits traditionally sidelined in favour of conventional leadership characteristics. Through a visual dialogue, the project encourages reflection and fosters a more inclusive, emotionally intelligent workplace culture, inspiring individuals to bring their authentic selves to their professional roles.

ROLE:
Concept +
Art Direction

BYSTW_insitu1
Omniwomen_Thumbnail

EVENT POSTERS:

Omniwomen_Posters_A3_297x420mm_+3mmBleed_RGB copy-11
Omniwomen_Summit_A3_297x420mm_+3mmBleed_RGB-01

STEREOTYPES:

Omniwomen_Kind_A3_297x420mm_+3mmBleed_RGB-01
Omniwomen_Generous_A3_297x420mm_+3mmBleed_RGB-01
Omniwomen_Humble_A3_297x420mm_+3mmBleed_RGB-02
Omniwomen_Flexible_A3_297x420mm_+3mmBleed_RGB-01
Omniwomen_Vulnerable_A3_297x420mm_+3mmBleed_RGB-01
Omniwomen_Collaborative_A3_297x420mm_+3mmBleed_RGB-01
Omniwomen_Listener_A3_297x420mm_+3mmBleed_RGB-01-02
Omniwomen_Emotional_A3_297x420mm_+3mmBleed_RGB-01

MAGAZINE:

frontcover
Foreword2
Emotional
Vulnerable
Listener
Humble
Flexible
Generous
Kind
Collaborative
Thanks
Back-Cover

SOCIAL & EMAIL:

socialpost2
email3

STICKERS:

BYSTW_sticker
sticker

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