Bring Your Stereotype To Work
Reframing ‘feminine’ traits as powerful leadership qualities.
Created for International Women’s Day by Omniwomen UK + Allies, the Bring Your Stereotype to Work campaign challenges outdated workplace norms by celebrating qualities often undervalued in professional settings. It highlights the power of empathy, vulnerability, kindness, and generosity—traits traditionally sidelined in favour of conventional leadership characteristics. Through a visual dialogue, the project encourages reflection and fosters a more inclusive, emotionally intelligent workplace culture, inspiring individuals to bring their authentic selves to their professional roles.
ROLE:
Concept +
Art Direction
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