Bring Your Stereotype To Work

Empathy, vulnerability, kindness, and generosity have no place in the workplace. That’s exactly the outdated stereotype we wanted to change. For International Women’s Day, we created ‘Bring Your Stereotype to Work’ for Omniwomen UK + Allies, a global initiative dedicated to increasing the number, seniority and influence of women in the workplace. A campaign that celebrates previously unwelcome leadership qualities and instead heroes them.

ROLE:
Concept
Art Direction

STEREOTYPES:

Omniwomen_Collaborative_A3_297x420mm_+3mmBleed_RGB-01
Omniwomen_Flexible_A3_297x420mm_+3mmBleed_RGB-01
Omniwomen_Humble_A3_297x420mm_+3mmBleed_RGB-02
Omniwomen_Kind_A3_297x420mm_+3mmBleed_RGB-01
Omniwomen_Generous_A3_297x420mm_+3mmBleed_RGB-01
Omniwomen_Vulnerable_A3_297x420mm_+3mmBleed_RGB-01
Omniwomen_Listener_A3_297x420mm_+3mmBleed_RGB-01-02
Omniwomen_Emotional_A3_297x420mm_+3mmBleed_RGB-01
Omniwomen_Empathy_A3_297x420mm_+3mmBleed_RGB-01
BYSTW_insitu1

MAGAZINE:

frontcover

SOCIAL & EMAIL:

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email3

STICKERS:

BYSTW_sticker
sticker

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