Logo Hack

Cheap clothing comes at a cost. A lot of clothes we wear are made by people who have to work in sweatshops under poor conditions, making as little as 10 cents per hour. I researched the hourly wages for sweatshop workers at well-known stores and altered their logos to reflect those wages.

LOCATION:
New York

PRESS:
Lürzer's Archive
Ad Ruby

logohack_situ2
disney
macy
gap
converse
primark
nike

ROLE:
Concept
Art Direction
Design

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