X

a car project

When it’s all about labels at London Fashion Week, we decided to feature the iconic Fiat 500 with nothing but the word ‘THIS.’ above it to appeal to people who tend to follow their own style rather than be seen on the catwalk. The campaign encourages people to visit a tongue-in-cheek mock-Fiat landing page with all labels removed.

This_Billboard
This_billboard2
This_website